The Aaron RogersA place for all the projects
The Foundation, the #BeTheOne movement, and Alexa’s personal favorites are different projects. We’ll keep them clearly labeled so you know where each purchase goes.
Foundation
Products created specifically for the Foundation. The stated plan is for 100% of product profit to go to the Foundation. The Foundation’s charitable status is still being established; we’ll provide verified details when confirmed.
About the Foundation →Foundation collection: store link coming soon.
Movement
A movement and an educational objective of the Foundation: share lived experience, encourage connection, and help schools, teachers, medical staff, and communities learn how to notice, talk with, support, and show up for someone facing mental illness. The stated plan is for 20% of #BeTheOne merchandise proceeds to go to the Foundation.
About the project →
#BeTheOne collection: store link coming soon. The keychain is a preview and is not available to purchase here yet.
Personal favorites
A separate space for the things Alexa loves across complex-care parenting, family life, professional makeup artistry, and setting up a new home. This is personal content, separate from Foundation and #BeTheOne products.
Any affiliate relationships, commissions, or other compensation will be clearly disclosed with relevant links. None have been provided yet.
Separate pages and Shopify product collections can make the three areas distinct while checkout remains in one store. A second independent Shopify store is another option, but it adds a separate storefront to manage. Before any products go live, clearly disclose the intended proceeds and confirm how they’ll be calculated and handled with the Foundation’s legal and accounting advisers.
“Product profit” and “proceeds” are not necessarily the same amount. This page describes Alexa’s stated plans, not verified charitable or tax-deductible status.